Recent high profile failures of “safe” blue chip companies has left billions of dollars of debt within their suppliers. Business and commerce has not experienced a recession like this and there is no rule book for managing our way out of it.
The premise of Dip Dynamics suggests that organizations will not recover in typically classical ways. Furthermore there appears to be a reverse bullwhip effect within business that suggests commentators are confusing supply chain re-calibration (i.e. stocking at lower levels) with a tangible upturn in the market.
The only way we will know how well our business is doing is by staying close to the point that matters, our customers.
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