Sunday, August 23, 2009

Consensus for Sustainability

There is no shortage of viable and meaningful technology entering the market to assist in cleaning up the planet and maintaining a sustainable future. The problem, as always appears to be a gap between the developers and the end users and/or the stakeholders. More often than not one side will claim the improvement is not enough and the other will claim the target is too high and that’s when the fight starts.


Overall, the greatest challenge to sustainability is not technical, nor indeed institutional, but rather that of consensus of all interested parties. Unless a consensus can be reached, we face years of further green wash and procrastination.


Do something - change something - one little thing can change our whole environment for the better.


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