In this evermore changing and turbulent world I can’t help thinking that sustainability has many different meanings to many different people. Clearly there is the drive to save the planet, but arguments over green wash or robust technological solutions, will be hotly debated discussions that run for many years.
Today, the argument of current carbon trading methods rages in government and science circles alike and the idea that developing audit or statistical modeling that presupposes that a large company will pollute more than a small company and large company must equate to a large polluter and small company must equate to a small polluter is as perverse as it is blind to the real world.
Fundamentally I would argue that if we were going to have true sustainability in monitoring and indeed trading carbon, then we have to move to real measures in real-time. At this point carbon can be traded within real supply and demand dynamics thereby boosting the confidence of the market.
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